Centered Bold Claim
aka Magazine Hero · Big-Type Hero
Oversized centered headline, a single muted subhead, two CTAs, and a soft gradient behind type.
When to use
When your value prop is sharp enough to land in one sentence. Avoid if you need to explain a category.
Anatomy
- Eyebrow tag (pill, optional)
- Headline - 56–88px, tight tracking
- Subheadline - 18–20px, max ~60ch, ink-400 color
- Primary CTA + ghost secondary CTA
- Faint gradient or grid behind type
How the industry does it
3 examples · credited
Prompt
Generate a centered hero section in a dark theme.
- Headline: ~64px, weight 600, tracking -0.03em, color #fafafa
- Subhead: ~18px, max-width 60ch, color #a1a1aa, leading-relaxed
- A small pill eyebrow ("New", "v2.0", or a tagline) above the headline with subtle border and uppercase tracking-wide text
- Primary CTA: solid white pill button with black text and a chevron
- Secondary CTA: ghost link with arrow on hover
- Background: radial fade from top + a 48px subtle dot grid with a mask fading to bottom
- Typography: Inter for body, optional Instrument Serif for the headline if a more editorial feel is desired
- No images. The hero must work entirely on type, space, and texture.Polish & tuning
2 of 4 unlockedMotion
Ease-out for entrance, ease-in-out for state. 200ms hover, 400–600ms layout. Stagger children at 30–60ms so groups feel intentional, not synchronized.
Spacing
Pick one scale (4 or 8) and don't mix. Section padding 96–128px desktop, 48–64px mobile. Headline sits ~24px above the subhead; subhead ~32px above the CTA cluster.